About this role
The role is for an Online Brand Manager in Lagos, working full-time and reporting to the Head of Training and Emerging Markets. The position leads the company’s online marketing and digital commerce efforts, shaping brand presence, content, and customer engagement across digital platforms. The role involves coordinating online strategies, social media, e-commerce initiatives, and digital advertising with the online team. It requires overseeing creative output and measuring performance to drive sales and engagement. The employer, Alfred & Victoria Associates, is described as a Nigerian ICT solutions company with consulting, recruitment and training divisions.
What you would do
- Develop and implement digital marketing strategies across online channels
- Manage the company’s social media presence with consistent content and engagement
- Drive e-commerce and digital sales in collaboration with Sales Operations
- Oversee online campaigns and digital advertising budgets
- Supervise creative design and content creation through the Graphic Artist
- Measure digital performance metrics and report ROI
- Ensure brand presentation is consistent across digital platforms
- Monitor growth in digital sales and engagement metrics
- Maintain brand consistency and online visibility
- Ensure timely delivery of digital content and assets
What they are asking for
- Experience in digital marketing and brand management
- Skills in content strategy and data analytics
- Ability to manage online teams including digital marketers, designers and videographers
- Strong communication and creativity skills
- Understanding of ROI measurement for digital campaigns
- Knowledge of social media management and e-commerce platforms
- Ability to oversee graphic content and brand presentation
- Experience in analytics and reporting on digital performance
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