Online Brand Manager

About this role

A Lagos-based role for an Online Brand Manager who will lead the company’s online marketing and digital commerce efforts. The position reports to the Head of Training and Emerging Markets and has a team including digital marketers, designers, and videographers. The role combines creativity with commercial insight to manage brand presence, content and customer engagement across digital platforms to drive sales growth. The employer, Alfred & Victoria Associates, is an ICT solutions company offering a range of services.

What you would do

• Develop and implement digital marketing strategies for all online channels.
• Manage the company's social media presence and ensure consistent content and engagement.
• Collaborate with Sales Operations to drive e-commerce and digital sales initiatives.
• Oversee online campaigns and manage digital advertising budgets.
• Supervise content creation, design work, and brand presentation through the Graphic Artist.
• Measure digital performance metrics and report return on investment (ROI).

What they are asking for

• Experience or demonstrated ability in digital marketing and brand management.
• Ability to develop content strategies and manage brand presence online.
• Proficiency in analysing data to inform decisions (data analytics).
• Creative skills with strong communication abilities.
• Experience coordinating with creative teams (design and multimedia).
• Understanding of social media platforms and digital advertising.

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