On Trade-Sales Representative (Lagos) in a Growing Alcoholic Beverages Company - Jobtion Consulting

About this role

The role is for an On Trade-Sales Representative based in Lagos, focusing on growing sales within hotels, restaurants, bars, lounges and other hospitality outlets. The hire reports to the Zonal Manager and works onsite/field-based to acquire new customers, deepen existing relationships and secure product placements and visibility. The employer operates in the alcoholic beverages sector and seeks a commercially driven, energetic, relationship‑oriented candidate with understanding of the on‑trade market. Responsibilities include driving sales growth, identifying and onboarding on‑trade customers, managing accounts, and enhancing brand presence in outlets. The position emphasises field sales, account development, and collaboration with marketing to implement promotions and activations.

What you would do

• Identify opportunities for premium product placements and menu/inclusion in outlets
• Drive product penetration and increase active on-trade accounts in the territory
• Meet monthly and quarterly sales targets by volume and value
• Prospect and onboard new on-trade customers across the territory
• Build and maintain a strong sales pipeline for revenue growth
• Develop existing accounts to increase purchase frequency and product range
• Monitor customer satisfaction and encourage repeat purchases
• Resolve customer complaints and escalate when needed
• Negotiate orders, promotions and terms within company guidelines
• Visit outlets regularly to understand needs and strengthen relationships

What they are asking for

• Proven ability to acquire new customers and develop existing accounts
• 2–4 years of relevant sales or business development experience (preferred in wine, spirits, FMCG or hospitality)
• BSc or HND in Business Administration, Marketing, Sales, Hospitality Management or related field
• Strong commercial awareness and ability to convert opportunities
• Proficiency in Microsoft Excel and sales reporting tools
• Excellent selling, negotiation and customer relationship management skills
• Good understanding of Lagos market and on-trade/hospitality ecosystem (advantage)
• Ability to work independently and travel within the territory
• Strong communication, presentation and interpersonal skills
• High integrity and customer service orientation

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