On-Trade Sales Representative

About this role

The role is a field sales position focused on growing the on-trade channel, especially hotels, restaurants, bars, lounges and clubs in Owerri, Imo. It involves acquiring new customers, expanding existing accounts, improving product visibility, and securing menu placements and premium product listings to drive sales growth. The position reports to the Zonal Manager and requires managing relationships with key decision-makers in outlets. The employer, Jobtion Consulting, provides human capital and workforce solutions and operates across advisory, recruitment and learning solutions. The job targets individuals with experience in sales or business development within hospitality or related sectors and a good understanding of the Owerri market.

What you would do

• Identify and onboard new on-trade customers in the territory.
• Develop and grow existing accounts to increase sales and product range.
• Maintain a strong sales pipeline and pursue revenue growth.
• Identify opportunities for premium product placements, menu inclusion and brand activations.
• Drive product penetration and expand active on-trade accounts.
• Build and maintain relationships with outlet owners, managers and procurement personnel.
• Negotiate orders, promotions and terms within guidelines.
• Address customer complaints and monitor satisfaction to encourage repeat purchases.
• Execute promotions, tastings, launches and brand activation activities.
• Ensure accurate order generation, delivery follow-up and credit/collections in line with policies.

What they are asking for

• BSc or HND in Business Administration, Marketing, Sales, Hospitality Management or related field.
• 2–4 years of relevant sales or business development experience, preferably in wine, spirits, FMCG or hospitality.
• Existing relationships in hotel, restaurant, bar, lounge or nightclub segments preferred.
• Proven ability to acquire new customers, grow accounts and meet sales targets.
• Strong knowledge of the Owerri market and on-trade ecosystem preferred.
• Strong selling, negotiation and relationship management skills.
• Good understanding of wine, spirits and beverage distribution preferred.
• Excellent communication, presentation and interpersonal skills.
• Strong commercial awareness, numerical, reporting and analytical skills.
• Proficiency in Excel and sales reporting tools; ability to work independently and travel within territory.

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