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On-Trade Executive (HoReCa)
About this role
Ascentech Services Limited seeks an On-Trade Executive for the HoReCa sector in Lagos. The role focuses on driving sales and brand visibility in hotels, restaurants, bars, cafés and similar outlets, with targets to achieve in the assigned territory. The company provides human resource solutions and is recruiting full-time staff to build relationships with outlet stakeholders and manage sales opportunities.
What you would do
- Negotiate sales agreements and promotions following company policies
- Identify and develop new business opportunities across relevant outlets
- Follow up on customer orders and payments
- Drive sales and meet targets in the on-trade channel and territory
- Monitor sales performance, market trends, and competitor activity
- Maintain relationships with outlet owners and managers
- Ensure product placement, visibility and availability in outlets
- Conduct regular outlet visits to build relationships and generate orders
- Prepare sales reports and update customer records
- Coordinate promotional activities and brand activations
What they are asking for
- Experience selling to hotels, restaurants, bars or similar establishments is an advantage
- Willingness to travel within the territory and work weekends as required
- Strong communication, negotiation, relationship management and selling skills
- 2–3 years of sales experience, preferably in on-trade, hospitality, beverage, FMCG or related sectors
- Ability to prospect new customers, manage a territory and achieve sales targets
- Bachelor’s degree or HND in Business Administration, Marketing, Sales or related field
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