About this role
The role is for an On-Trade Executive in Lagos, focused on growing sales and brand visibility within the on-trade channel. The job involves building and managing relationships with hotels, restaurants, bars, and similar outlets, identifying opportunities, and meeting sales targets. The employer provides recruitment and selection services and seeks a candidate to drive sales in the specified territory. The role includes coordinating promotions, monitoring market activity, and handling orders and payments as needed.
What you would do
- Drive sales and meet targets in the on-trade channel and territory
- Identify and develop new business opportunities across relevant outlets
- Visit outlets regularly to strengthen relationships and generate orders
- Maintain relationships with outlet owners, managers, and purchasers
- Ensure product placement, brand visibility and availability in outlets
- Monitor sales performance, market trends and competitor activity
- Negotiate sales agreements and promotions
- Prepare sales reports and update customer records
- Coordinate promotional activities and brand activations
- Follow up on orders, payments and related matters
What they are asking for
- Bachelor's degree or HND in Business Administration, Marketing, Sales or related field
- 2 to 3 years of sales experience, preferably in on-trade, hospitality, beverage, FMCG or related sectors
- Experience selling to hotels, restaurants, bars, or cafés is an advantage
- Strong communication, negotiation, relationship management and selling skills
- Ability to prospect, manage a territory and achieve sales targets
- Willingness to travel within the territory and work weekends as required
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