Offline Marketing Specialist

About this role

The Offline Marketing Specialist will manage CIG Motor Ltd's offline and traditional marketing activities to boost brand visibility beyond digital channels. Based in Lagos, the role covers planning and executing campaigns across print, radio, outdoor and in-dealership marketing, while ensuring consistency with brand guidelines. It also involves coordinating with media vendors, printers and dealership teams to deliver cost-effective campaigns.

What you would do

• Plan offline marketing campaigns across print, radio, outdoor and in-dealership channels.
• Coordinate the rollout of offline campaigns in line with the marketing plan.
• Liaise with media houses, printers and outdoor vendors to secure placements.
• Negotiate rates and placements for offline media spend.
• Manage showroom branding, signage and collateral production to align with brand guidelines.
• Oversee the offline marketing budget and monitor market trends and competitor activity.

What they are asking for

• Bachelor's degree in Marketing, Business Administration or related field.
• 3-5 years' experience in offline/traditional marketing.
• Experience working with print and outdoor media vendors.
• Strong vendor negotiation skills.
• Sound project and budget management abilities.
• Good understanding of the offline media landscape with organisational and coordination skills.

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