Offline Events & Field Marketing Specialist

About this role

A full-time role in Lagos for an Offline Events and Field Marketing Specialist who will plan and run on-ground marketing activities, events, and community engagements to boost brand awareness and lead generation across Nigeria.

What you would do

• Plan and execute offline marketing events such as product launches, roadshows, campus activations, trade shows, and community outreach
• Identify high-traffic venues for brand activations and guerrilla marketing
• Manage end-to-end event logistics including venue bookings, permits, vendor negotiations, staffing, and on-site setup
• Recruit, train, and supervise brand ambassadors and event staff
• Design and distribute offline marketing materials and manage vendor relationships
• Capture leads on-site, coordinate with sales/CRM for follow-up, and track ROI with post-event reports

What they are asking for

• Bachelor’s degree in Marketing, Business or a related field
• 2–4 years of experience in event management, field marketing or promotions, preferably in Nigeria
• Strong network of vendors, venues, and field staff in Lagos (and ideally other major cities)
• Excellent project management and organisational skills with ability to handle multiple events under deadlines
• Strong negotiation and interpersonal skills; able to work with diverse communities
• Willingness to travel and work flexible hours, including weekends

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