National On-Trade/ On-Premise Manager

About this role

A national on-trade manager is needed to lead growth of the company’s on-premise business across Nigeria. The role focuses on developing and executing the national on-trade strategy, driving revenue and volume, expanding key accounts, and building a high-performing on-trade sales team. The position involves managing engagement with hotels, restaurants, bars and other hospitality venues, and collaborating with Sales, Marketing, Finance, Operations and Distribution teams. The role is based in Lagos (Isolo area) and reports to the Head of Sales. The employer is a growing alcoholic beverages company seeking senior commercial leadership to strengthen distribution, visibility and partnerships.

What you would do

• Develop and implement the national on-trade sales strategy aligned with commercial objectives.
• Drive revenue growth, sales volume, market penetration and profitability in the on-trade channel.
• Create annual, quarterly and monthly sales plans, forecasts and budgets.
• Identify new territories and opportunities to accelerate growth.
• Develop channel strategies for wine, spirits, whisky and other brands.
• Translate strategies into regional and account-level execution plans.
• Identify and manage strategic on-trade accounts including hotels, bars and hospitality groups.
• Negotiate pricing, terms, promotions and partnerships within guidelines.
• Drive brand visibility through tastings, listings and activations with marketing teams.
• Lead and develop the national On-Trade sales team and monitor performance.

What they are asking for

• Bachelor’s degree in Business Administration, Marketing, Sales, Hospitality Management or related field.
• 7–10 years of relevant sales or commercial experience, preferably in wine, spirits, FMCG or hospitality.
• 3–5 years in a sales leadership, national/regional or key account management role.
• Proven experience with hotels, restaurants, bars, clubs or on-trade customers.
• Track record of achieving revenue, volume and profitability targets.
• Experience leading regional or national sales teams.
• Strong understanding of the Nigerian on-trade market and route-to-market dynamics.
• Excellent negotiation, commercial and business development skills.
• Ability to build strategic relationships with senior stakeholders.
• Strong leadership, coaching, analytical, forecasting and reporting abilities.

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