National Marketing Manager (Nigerian or Expatriate)

About this role

A Marketing Manager is sought to lead brand visibility and campaigns for a consumer goods focus in Nigeria, with flexibility for Nigerian or expatriate applicants. The role targets driving market share, revenue growth and alignment with sales, product development and operations in a reputable FMCG setting.

What you would do

• Develop and implement marketing strategies to achieve business objectives and revenue growth
• Plan go-to-market, brand positioning and product lifecycle activities
• Coordinate mass media, digital, experiential, activations and point-of-sale campaigns
• Collaborate with sales, product development and operations to ensure aligned marketing efforts
• Analyse consumer behaviour and market trends to inform strategy
• Manage advertising and promotion budgets, monitor ROI and direct external agencies

What they are asking for

• HND/BSc/BA or higher (MBA/MSc preferred)
• 15 years minimum work experience with at least 7 in a senior marketing role
• Experience in FMCG, preferably multinational, in positions such as Brand Strategist, Product Manager or Marketing Manager
• Passion for branding, marketing and sales
• Strong organisational, communication and leadership skills
• High integrity and knowledge of Nigeria FMCG market dynamics

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