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National Key Account & E-commerce Manager
About this role
The role is to drive sustainable and profitable growth by developing and implementing National Key Accounts and E-Commerce strategies in Nigeria, managing key customer relationships, and ensuring strong commercial execution across modern trade and digital channels. It targets building partnerships, improving sales, profitability, market share, and customer value through joint business planning and cross-functional collaboration. The position oversees national key account strategy, customer management, and e-commerce development to accelerate online sales and strengthen partnerships. It involves monitoring performance across investments, promotions, pricing, and assortment, and ensuring compliance with company policies and governance standards. The employer is FrieslandCampina WAMCO Nigeria PLC, a Nigerian affiliate of the Netherlands-based FrieslandCampina, with a nationwide distribution network and operations in Lagos.”
What you would do
- Develop and execute national key accounts strategies aligned with business and channel objectives.
- Lead customer negotiations and joint business planning to meet sales, profitability and market share targets.
- Develop and implement the e-commerce strategy to grow online sales and digital visibility.
- Monitor and evaluate customer performance focusing on sales, investments, promotions, assortment, pricing and profitability.
- Manage trade investments and promotions to ensure ROI across key accounts and e-commerce channels.
- Collaborate with Marketing, Supply Chain, Finance and Sales to plan, forecast and execute customer and channel plans.
- Analyse market, shopper, customer and competitive insights to identify growth opportunities and suggest commercial actions.
- Ensure adherence to company policies, commercial governance standards and regulatory requirements in all engagements.
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