Marketing Specialist (Intermediate & Senior)

About this role

A mid to senior level Marketing Specialist role in Lagos for Cavista, focusing on leading and executing integrated marketing campaigns to drive brand awareness and revenue. The position requires collaboration with cross-functional teams and ownership of digital marketing efforts, events, and content strategy.

What you would do

• Lead development and execution of integrated marketing campaigns across digital channels, events and partnerships.
• Optimize digital marketing efforts including SEO/SEM, PPC, social media and email to generate qualified leads.
• Analyse market trends, customer insights and competitors to inform strategy.
• Collaborate with product, creative and leadership teams to align marketing with business goals.
• Plan and execute events, webinars and conferences to strengthen brand positioning.
• Track and report on marketing performance using KPIs and optimise campaigns for ROI.

What they are asking for

• Bachelor's or Master's degree in marketing, business administration, communications or related field.
• 4-6+ years of digital marketing experience, preferably in technology.
• Proven ability to develop data-driven campaigns with measurable impact.
• Strong experience with SEO, SEM, PPC, social media, email and content marketing.
• Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager and SEO tools (SEMrush, Ahrefs) or similar.
• Excellent written and verbal communication, project management and cross-functional collaboration skills.

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