Marketing Specialist (Intermediate and Senior)

About this role

Marketing Specialist (Intermediate & Senior) role based in Lagos with hybrid working arrangements. The position targets experienced marketers who will lead digital and integrated marketing initiatives to drive brand awareness and revenue growth.

What you would do

• Plan and execute events, webinars, and conferences.
• Manage digital marketing channels (SEO/SEM, PPC, social media, email) to generate and convert leads.
• Analyse market trends, customer insights, and competitors to inform strategy.
• Collaborate with cross-functional teams to align marketing with business goals.
• Lead content strategy and ensure consistent brand messaging across channels.
• Track and report on marketing performance using KPIs to optimise ROI.

What they are asking for

• 4-6+ years of digital marketing experience, preferably in technology.
• Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing.
• Experience with analytics and marketing tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs).
• Experience with marketing automation platforms and CRMs is an advantage.
• Excellent written and verbal communication skills.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field.

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