Marketing Specialist - Hybrid

About this role

A full-time Marketing Specialist position based in Ikeja, Lagos, aimed at improving brand visibility, audience engagement and lead generation for the organisation's programs and initiatives. The role requires a strong background in digital marketing, PR, content marketing, social media management and campaign execution, with hands-on use of marketing tools to generate leads and nurture audiences. The successful candidate will develop integrated campaigns, manage social media and email marketing, lead PR activities, and track campaign performance to optimise strategies. Collaboration with internal teams and the Community and Marketing officer is expected to ensure quality website visits and engagement with partners’ experts.

What you would do

• Create and run integrated marketing campaigns to raise awareness, drive registrations and generate leads.
• Manage social media platforms, content calendar and online community engagement.
• Plan and execute email marketing campaigns, newsletters and audience nurturing.
• Lead public relations activities including media outreach and press releases.
• Oversee customer touchpoints across digital channels for a smooth user experience.
• Monitor campaign performance, generate reports and optimise strategies using data.
• Collaborate with internal teams to produce marketing content and promotional materials.
• Use CRM, marketing automation and analytics tools to improve effectiveness.
• Coordinate with the Community and Marketing officer to ensure quality website visitors and follow up with partner experts.

What they are asking for

• Bachelor's Degree in Marketing, Mass Communication, Business Administration or related field.
• At least 3 years of experience in marketing, digital marketing, brand management or communications.
• Proven experience in lead generation, email marketing, PR, social media management and campaign execution.
• Hands-on experience with CRM and marketing tools or similar platforms.
• Strong knowledge of SEO, content marketing, paid digital advertising and marketing analytics.
• Excellent copywriting, communication, project management and stakeholder engagement skills.
• Experience marketing conferences, events, NGOs, technology companies or professional services is an add‑on.

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