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Marketing Specialist
About this role
A full-time Marketing Specialist in Lagos responsible for leading content creation and expanding the company’s brand presence across digital platforms. The role suits a versatile content creator who can write, design, shoot simple videos and help grow the business through strategic content.
What you would do
- Plan and create content for Instagram, LinkedIn and other platforms, including posts, graphics and captions
- Develop and maintain a content calendar aligned with product launches and milestones
- Grow LinkedIn presence through thought leadership content and brand storytelling
- Analyze content performance and adjust strategy based on data
- Plan and manage paid promotions on Instagram and LinkedIn to support visibility and lead generation
- Collaborate with internal teams to translate services into clear content and assist with other content needs as they arise
What they are asking for
- 3–5 years of experience in digital marketing and content creation
- Strong portfolio showing social posts, graphics and some video
- Proficiency with basic content tools (Canva, CapCut, or similar); video editing is an advantage
- Experience managing a LinkedIn company page and running paid social campaigns
- Attention to detail and consistent quality across content
- Excellent written communication skills and ability to copywrite for social platforms
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