Marketing Specialist

About this role

Cavista in Lagos is looking for a Marketing Specialist who can plan and execute integrated marketing and communications to raise brand awareness, engage stakeholders, and drive growth across global markets. The role requires expertise in branding, content strategy, digital marketing, PR, and campaign management, with a data-driven, hands-on approach in a fast-paced technology setting. The successful candidate will collaborate with cross-functional teams to align marketing with business and revenue goals, run digital marketing campaigns, manage events and webinars, and analyse market trends to inform strategy. The position targets individuals with a strong track record in data-driven marketing campaigns and proficiency with marketing and analytics tools. The employer offers a fast-paced, collaborative environment with professional development, leadership support, and a comprehensive benefits package.

What you would do

• Develop and execute integrated marketing campaigns across digital channels, social media, email, events, and partnerships.
• Own and optimise digital marketing efforts including SEO/SEM, PPC, social media advertising, and email marketing to generate leads and improve conversions.
• Utilise AI search optimisation (AEO/GEO), marketing automation, segmentation, nurture campaigns, and reporting.
• Create interactive product demos for demand generation and sales enablement.
• Analyse market trends and competitive activity to inform strategies.
• Collaborate with creative, product, and leadership teams to align marketing with goals and revenue targets.
• Plan and run events, webinars, and conferences to enhance brand positioning and engagement.
• Track performance with KPIs and provide insights to optimise campaigns and ROI.
• Drive content strategy and messaging across channels for consistency and clarity.
• Utilise marketing and analytics tools to monitor and optimise campaigns.

What they are asking for

• Bachelor’s or Master’s degree in marketing, business administration, communications or related field.
• At least 4 years in digital marketing, preferably in technology or related industry.
• Proven ability to develop and execute data-driven marketing campaigns with measurable impact.
• Strong expertise in SEO, SEM, PPC, social media, email marketing and content marketing.
• Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs or similar tools.
• Advanced analytical skills to interpret data, generate insights, and optimise ROI.
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities.
• Collaborative mindset with stakeholder influence across teams.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage.

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