Marketing Specialist

About this role

Cavista is seeking a Marketing Specialist to join their Lagos team on a hybrid basis. The role focuses on planning and executing integrated marketing and communications to raise brand awareness, engage stakeholders, and drive business growth across global markets. The candidate should be strategic and hands-on with a data-driven approach, experienced in branding, content, digital marketing, PR, and campaign management. Responsibilities include managing digital campaigns, SEO/SEM, email marketing, events, partnerships, and content strategy, while collaborating with cross-functional teams to meet revenue targets. The position targets experienced marketing professionals with a background in technology or related sectors.

What you would do

• Plan and execute integrated marketing campaigns across digital channels, events, and partnerships.
• Own and optimise digital marketing activities including SEO/SEM, PPC, social media advertising, and email marketing.
• Implement AI-driven and traditional SEO practices, email marketing, and marketing automation with segmentation and workflows.
• Create interactive product demos for demand generation and sales enablement.
• Analyse market trends and competitor activity to inform marketing strategy.
• Collaborate with creative, product and leadership teams to align marketing with business goals.
• Plan and deliver events, webinars and conferences to boost brand positioning and engagement.
• Track and report key marketing metrics and ROI, offering optimisation insights.
• Drive content strategy and consistent brand messaging across channels.
• Utilise marketing and analytics tools to monitor and optimise campaigns.

What they are asking for

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications or related field.
• At least 4 years of digital marketing experience, preferably in technology.
• Proven ability to design and run data-driven marketing campaigns with measurable impact.
• Strong knowledge of SEO, SEM, PPC, social media, email marketing and content marketing.
• Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager and SEO tools (e.g., SEMrush, Ahrefs).
• Advanced analytical skills to interpret data and optimise ROI.
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities; able to manage multiple initiatives.
• Collaborative mindset with stakeholder influence capability.
• Experience with marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a plus.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.