Marketing Officer

About this role

A Marketing Officer is sought by Westfield Consulting Limited on behalf of a regulatory body in Lagos. The role focuses on creating awareness to potential members, marketing learning programmes and events, and driving sales growth to support the Institute’s financial base and professionalism at work. The position reports to the Team Lead, Commercial and Business Market Development and is based in Ikeja, Lagos for a full-time engagement. The employer conducts activities to promote membership, learning programmes, sponsorships, events, and campus collaborations to increase revenue and brand presence.

What you would do

• Develop sales and marketing strategies to keep Institute services competitive in the global market.
• Develop new services/products through collaboration with stakeholders.
• Communicate Institute offerings to clients and respond to sponsorship inquiries.
• Grow student registrations by securing MOUs with tertiary institutions.
• Utilise social media and other channels for publicity and outreach.
• Drive sponsorships, exhibitions, and adverts for high-profile paid events.
• Leverage existing attendance data and databases for publicity.
• Increase member applications, including targeting NYSC members.
• Obtain sponsorship and registrations for high-profile events.
• Drive sales for Institute programmes and the Virtual Learning Hub (VLH).

What they are asking for

• Minimum of 2 years post-graduation experience in a similar role.
• Bachelor’s degree in Social Sciences, Arts, Business Management, or related discipline.
• Skills in marketing, customer service, networking, decision making, problem solving, organisational skills, and relationship management.

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