Marketing Officer

About this role

The role is for a Marketing Officer at Party Supplies & More in Lagos. The job combines marketing strategy, hands-on execution and business development to raise brand visibility, generate leads and drive revenue. The successful candidate will manage campaigns, oversee social media, email and SMS marketing, and support the sales team with promotional materials. The role also involves generating and closing B2B opportunities related to helium gas, advertising blimp rentals and Christmas decoration services, while building partnerships and recruiting resellers. Key performance targets include quarterly sales growth, new customers, campaign conversion, contracts and reseller recruitment.

What you would do

• Develop and execute marketing strategies and campaigns.
• Oversee social media, email and SMS marketing activities.
• Drive seasonal marketing campaigns.
• Track marketing performance and ROI.
• Execute marketing plans effectively.
• Generate and close B2B opportunities for helium gas, blimp rentals and Christmas decorations.
• Build partnerships and recruit resellers.
• Conduct client visits and field marketing activities.
• Support the sales team with promotional materials and campaigns.
• Assist with upselling strategies and proposals.

What they are asking for

• Bachelor's Degree in Marketing, Business, Communications or related field.
• 3 to 5 years of practical marketing experience with measurable results.
• Experience in B2B sales and business development.
• Strong communication, presentation, negotiation and organisational skills.
• Comfortable with fieldwork, client visits, cold outreach and networking.
• Working knowledge of Instagram, Facebook, TikTok, WhatsApp Business and digital marketing tools.
• Experience with paid advertising and events industry is an advantage.

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