Marketing Officer

About this role

Westcare Specialist Hospital in Lagos is recruiting a Marketing Officer for full-time work in Egbeda. The role involves promoting the hospital’s services, building relationships with corporate clients and referral partners, and visiting businesses to raise awareness. The officer will maintain records of activities, generate and follow up on leads, and prepare periodic reports. Candidates should have relevant marketing or business development experience and a minimum HND in Marketing, Business Administration, or related field. Experience in healthcare marketing is an advantage, and strong communication and negotiation skills are required.

What you would do

• Build and maintain relationships with corporate clients, referral partners and prospective clients.
• Promote the hospital’s healthcare services to individuals, corporate organisations and potential clients.
• Visit businesses and relevant establishments to raise awareness of the hospital’s services.
• Maintain records of marketing activities, client contacts, leads generated and follow-up actions.
• Generate leads and follow up with prospects to secure patronage of the hospital’s services.
• Distribute marketing materials and communicate information about available healthcare services.
• Prepare and submit daily and weekly reports on field activities, leads and client conversions.
• Identify and engage potential clients through field visits, community outreach and referrals.
• Monitor and report on marketing activities and opportunities to increase awareness and patronage.

What they are asking for

• Ability to build and maintain professional relationships.
• Previous experience in marketing, sales or business development.
• Minimum of HND in Marketing, Business Administration or a related field.
• Experience in healthcare marketing is an added advantage.
• Self-motivated, confident and target-driven.
• Willingness to undertake regular field visits and work with minimal supervision.
• Strong communication, persuasion, negotiation and interpersonal skills.

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