Marketing Officer

About this role

A marketing officer role in a microfinance bank, based in Lagos, focusing on developing and executing marketing plans, managing campaigns and brand presence within the financial sector. The position targets candidates with banking experience and a track record in credit and marketing.

What you would do

• Develop and execute marketing plans and campaigns aligned with business objectives
• Collaborate with sales teams to generate leads and support business development
• Conduct market research and analyse trends to identify opportunities
• Track, measure and report on marketing campaign effectiveness
• Maintain and update the company website and social media accounts
• Plan and coordinate promotional events, sponsorships and brand activations

What they are asking for

• Bachelor's degree in Marketing, Accounting, Business Administration or related field
• 1-2 years of proven experience in credit and marketing within the financial sector, preferably in a commercial bank
• Strong knowledge of marketing tools and proficiency with MS Office
• Creative, analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to manage multiple portfolios and meet deadlines

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