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Marketing Officer
About this role
Marketing Officer role with Food Concepts Plc (Chicken Republic) aimed at creating unique customer experiences to boost retention and sales. The position involves developing and implementing marketing strategies, expanding the customer base, and driving revenue through both traditional and non-traditional channels. The employer operates Chicken Republic, a leading fast food chain in West Africa, with a focus on sales growth, brand management and market expansion. Location not specified; applicants apply online.
What you would do
- Develop and implement strategies to improve sales in targeted market areas
- Generate business awareness for the company and its bulk order service
- Grow customer base and drive sales volume and value
- Oversee public relations activities including press releases, advisories, advertising, design and production of visual aids and online marketing
- Manage revenue-generating activities through non-traditional channels to contribute at least 15% of annual sales
- Drive B2B sales of products and services and create market niches
- Develop and update marketing toolkits and templates for department activities
- Build customer databases using electronic, online and telecommunication channels
- Analyse market and competitive trends and adjust marketing strategies accordingly
- Ensure regulatory compliance and confidentiality of trade and brand secrets
What they are asking for
- Minimum of 2 years of working experience
- Previous marketing coordinating experience in food and/or retail
- University degree
- Marketing research and analysis skills
- Strong internal and external communication
- Problem solving and analysis
- Product lifecycle management
- Brand management
- General management competencies
- Strong presentation, planning, coordination, people management, time management and multitasking skills, and negotiation abilities
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.