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Marketing Manager
About this role
Yosnita Farm is seeking a Marketing Manager to lead its marketing, brand development and market expansion. The role focuses on developing and executing marketing strategies to raise brand visibility, generate business opportunities, strengthen client relationships and drive revenue growth. The candidate should have a strong background in corporate and digital marketing, B2B marketing and lead generation. The employer operates in crop production and related agricultural services and is based in Lagos with activities including marketing for a professional services firm in Lagos.
What you would do
- Develop and implement marketing strategies aligned with business objectives
- Prepare annual marketing plans, campaigns and budgets
- Identify target markets and opportunities for expansion
- Conduct market research and competitor analysis
- Create marketing initiatives for various service lines
- Strengthen brand identity and manage digital channels
- Coordinate content such as profiles, brochures and presentations
- Lead thought leadership activities and events
- Plan and execute digital marketing campaigns and lead-generation efforts
- Track enquiries and optimize campaign performance for better returns
What they are asking for
- Bachelor's degree in Marketing, Business Administration, Mass Communication or related field
- At least 5 years of marketing, brand management or business development experience
- Proven track record in developing and implementing marketing campaigns
- Strong knowledge of digital marketing, content marketing, social media and B2B marketing
- Experience in lead generation, marketing analytics and CRM
- Proficiency with Microsoft Office and digital marketing tools; CRM platforms; relevant certifications an advantage
- Experience in professional services, consulting or corporate environments is a plus
- Excellent written and verbal communication skills
- Ability to plan, coordinate and work with management and technical teams
- Results-oriented with strong execution capabilities
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.