Marketing Manager

About this role

Studyin is seeking a Marketing Manager based in Lagos (Victoria Island) to drive marketing and recruitment activities. The role focuses on events, lead generation, enrolments, customer satisfaction metrics, campaign performance, social media growth, brand building, SEO and website traffic. The candidate will lead recruitment activity to explore new markets and channels, manage and develop the regional Recruitment & Development team, and work with student recruitment specialists to meet enrolment targets. The role requires planning and coordinating recruitment events and campaigns, reporting enrolment and marketing results, and building relationships with external partners such as school counsellors and feeder institutions.

What you would do

• Achieve KPIs for events, lead generation, enrolments, CSAT, campaign metrics, social media, brand, SEO and website traffic.
• Lead recruitment activities to develop new markets and channels.
• Manage and develop the Regional Recruitment & Development team, setting objectives and monitoring performance.
• Identify market trends and opportunities to support marketing efforts.
• Oversee CRM recruitment campaigns with student recruitment specialists to meet enrolment numbers.
• Provide weekly/monthly enrolment and marketing reports for the region.
• Plan and coordinate recruitment activities, fairs and events with targets and KPIs.
• Develop and maintain relationships with external partners, including school counsellors and feeder institutions.

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