Marketing Manager

About this role

The role is for a Marketing Manager at TRANOS, a diversified engineering and technology company based in Lagos. It targets someone to lead the marketing team, drive business growth, strengthen brand positioning, and support business development through campaigns and strategic communication. The employer operates in engineering, fabrication, maintenance, project management, and manufacturing of power generation and control-related products and solutions. The position involves developing and executing marketing strategies, overseeing campaigns across channels, and ensuring brand consistency and ROI.

What you would do

• Develop and oversee comprehensive marketing strategies aligned with business goals.
• Plan, execute, and track marketing campaigns across digital and traditional channels.
• Conduct market research to identify opportunities and customer needs.
• Ensure brand consistency across communications, designs, and campaigns.
• Manage relationships with external vendors, agencies, and partners.
• Collaborate with business development and sales to create marketing materials.
• Create marketing content, collateral, and presentations to support sales pitches.
• Apply data-driven insights to enhance marketing effectiveness and ROI.
• Provide guidance and mentorship to the marketing team.
• Lead day-to-day brand management and monitor brand perception.

What they are asking for

• Bachelor's degree in Marketing, Business, Communications or related field (Master's degree or professional certification is an advantage).
• Minimum of 7 years of progressive marketing experience with at least 4 years in a supervisory role.
• Experience in manufacturing or engineering industry preferred.
• Ability to develop and execute B2B marketing strategies for manufacturing, engineering, technology or industrial sectors.
• Proven track record of successful marketing campaigns and strategies.
• Strong leadership, management and stakeholder engagement skills.
• Knowledge of brand management, market segmentation and digital marketing strategies.
• Proficiency with CRM systems, digital analytics, SEO and social media management tools.
• Creative, analytical, adaptable with data-driven decision making.
• Excellent communication, presentation and interpersonal skills.

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