Marketing Manager

About this role

inq. Digital Nigeria Limited is hiring a Marketing Manager in Lagos. The role focuses on developing and implementing integrated marketing strategies to strengthen the company’s market position, raise brand visibility and support revenue growth. The position requires translating the company’s capabilities and customer value into compelling market propositions, campaigns and content, in collaboration with Sales, Product, Customer Success, Technology and Corporate Services. The employer operates as a digital solutions provider specialising in edge computing, edge AI and IoT, among other technologies.

What you would do

• Develop and position brand and corporate marketing initiatives
• Create executive thought leadership opportunities
• Ensure consistent brand messaging across channels and events
• Translate corporate positioning into market-facing messaging
• Develop value propositions and go-to-market plans for products and solutions
• Support introduction and activation of new offerings and partnerships
• Produce sales enablement materials, case studies and campaign assets
• Track marketing impact on pipeline and revenue
• Provide content and collateral to Sales and other teams
• Coordinate external communications, content, digital marketing and events

What they are asking for

• 6–8 years of relevant marketing experience with substantial B2B exposure
• Experience in strategic planning and hands-on execution
• Experience working with Sales and commercial teams to generate opportunities
• Experience managing digital marketing, content, PR and external communications
• Strong understanding of Nigerian business and technology environment
• Experience developing go-to-market strategies and value propositions
• Experience managing agencies, budgets and cross-functional marketing programmes
• Demonstrated ability to develop and execute integrated marketing campaigns
• Bachelor’s degree in Marketing, Business Administration, Communications or related field
• Professional marketing qualification such as CIM is an advantage

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