Marketing Manager

About this role

The role is for a Marketing Manager based in Lagos on a full-time basis. The role involves developing and executing integrated marketing strategies to strengthen the company’s market position, raise brand visibility and support revenue growth. The candidate will translate the company’s capabilities and value propositions into market propositions, campaigns and content, working with Sales, Product, Customer Success, Technology and Corporate Services to drive measurable business impact. The employer, inq. Digital Nigeria Limited, focuses on edge computing, edge AI and IoT, and related digital solutions across Africa.

What you would do

• Translate and apply the company’s brand positioning across market-facing channels.
• Strengthen visibility and reputation in the Nigerian technology and digital solutions ecosystem.
• Create initiatives for executive and corporate thought leadership.
• Ensure consistency of brand messaging across campaigns, presentations, digital platforms, events and external communications.
• Develop value propositions and go-to-market plans for products and solutions.
• Translate technical capabilities into business benefits for target customers and industries.
• Produce solution messaging, sales collateral, case studies and campaign assets with relevant teams.
• Develop campaigns that generate awareness, engagement and opportunities.
• Provide Sales with content, presentations, case studies and enablement tools.
• Track the contribution of marketing activities to pipeline and commercial outcomes.

What they are asking for

• Bachelor’s degree in Marketing, Business Administration, Communications or related discipline.
• Professional marketing qualification such as CIM is an advantage.
• 6–8 years of relevant marketing experience, with substantial B2B marketing exposure.
• Experience in technology, telecommunications, digital solutions or related sector.
• Ability to plan strategically and execute hands-on.
• Experience managing agencies, budgets and cross-functional programmes.
• Strong B2B marketing experience in technology or digital sectors.
• Experience developing and executing integrated marketing strategies and campaigns.
• Experience marketing technology products to enterprise customers.
• Strong understanding of brand positioning and corporate communications.

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