About this role
The role is a Marketing Manager position for Kaiglo Stores Limited in Lagos. It involves developing and executing marketing strategies and managing digital marketing activities to drive leads, customer acquisition and sales. The candidate should have at least three years of relevant marketing experience, preferably in e-commerce, retail, technology or consumer-facing businesses, and a related degree.
What you would do
- Develop and implement marketing strategies aligned with business and revenue targets.
- Manage digital marketing activities across social media, content, SEO, email and online campaigns.
- Create and coordinate campaigns to generate leads, customer acquisition and sales.
- Monitor campaign performance and analyse data to drive improvements.
- Conduct market and competitor research to identify growth opportunities.
- Collaborate with the sales team to ensure marketing supports sales targets.
What they are asking for
- Bachelor's degree in Marketing, Business Administration, Communications or related field.
- At least 3 years of relevant marketing or digital marketing experience, preferably in e-commerce, retail, technology or consumer-facing sectors.
- Demonstrable experience managing digital marketing campaigns and social media platforms.
- Strong understanding of social media marketing, content marketing, SEO, paid advertising and customer acquisition.
- Commercial mindset with an understanding of how marketing contributes to sales and revenue.
- Ability to work independently, take initiative and manage multiple priorities.
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