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Marketing Manager
About this role
The role is for a Marketing Manager based in Abia, reporting to and working with the company to drive visibility, awareness and growth of its brands. The successful candidate will lead market research, develop and execute annual marketing plans, manage campaigns (digital and traditional), monitor performance, and coordinate brand activation and in-store execution. They will work with regional teams, commercial directors and external partners to ensure budget adherence and effective implementation of marketing strategies. The employer, Ultimum Limited, is a Nigerian-based beverage manufacturer, part of a larger group, focusing on quality products and market expansion.
What you would do
- Develop and implement annual marketing and consumer plans aligned with regional strategies and objectives.
- Oversee digital and traditional marketing campaigns to meet brand objectives.
- Monitor sales volume and market share, recommending adjustments as needed.
- Track competitor activities and propose innovative marketing solutions.
- Manage brand budget and expenditures.
- Contribute to the development of a company-wide brand awareness policy.
- Provide input on regional brand plans and execution of marketing expenses.
- Co-create and support market-level innovation projects.
- Oversee country-level brand activation, promotions, and events with stakeholders.
- Ensure effective in-store execution of promotions and merchandising items.
What they are asking for
- University degree or HND in Marketing or related field (postgraduate qualifications advantageous).
- Minimum 7 years of cognate marketing experience, including at least 5 years in a managerial role within FMCG or brand marketing.
- Experience in developing simple, compelling strategies and translating complex scenarios into clear plans.
- Experience in consumer communications development and evaluation (ATL and BTL).
- Proven track record in developing and launching new consumer products.
- Experience managing agencies and partners and maintaining strong relationships.
- Expertise in applying brand positioning to drive growth.
- Experience working with cross-functional and cross-geographical teams.
- Proven ability to work with Sales and Commercial teams.
- Strong business acumen, project management, communication, negotiation, and problem-solving skills.
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