Marketing Manager

About this role

This Lagos-based Marketing Manager role leads the overall marketing strategy and execution for CIG Motor Ltd, covering brand management, digital and offline campaigns, events and creative output. It aims to build brand equity, drive customer engagement, and generate qualified leads to support the company’s retail and fleet sales targets.

What you would do

• Develop and execute annual marketing plans and budgets aligned with business and sales objectives.
• Define and maintain the brand positioning and ensure consistent messaging across all channels.
• Lead the marketing team, allocate responsibilities, set performance targets and review output.
• Plan and oversee integrated campaigns from concept through evaluation while maintaining brand identity across touchpoints.
• Oversee digital, social and offline marketing activities and coordinate activations with events.
• Manage relationships with external agencies and vendors, negotiate contracts, and monitor the marketing budget.

What they are asking for

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree or MBA is an advantage.
• Professional marketing certification (e.g., CIM, NIMN) is an advantage.
• 6-8 years' marketing experience, including at least 2 years in a managerial or leadership role.
• Experience in the automotive, FMCG, or a related industry is preferred.
• Proven track record of managing integrated marketing campaigns and teams.

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