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Marketing Manager
About this role
Studyin, a UK-owned education agency, is looking for a Marketing Manager in Victoria Island, Lagos. The role involves leading CRM recruitment campaigns, coordinating with student recruitment specialists, and driving enrolments by meeting KPIs across events, lead generation, attendance, and brand metrics. The position requires developing recruitment activity, exploring new markets and channels, and maintaining external partner relationships such as school counsellors and feeder institutions. The role also includes planning and coordinating recruitment events, and providing regular enrolment and marketing reports for the region. The company focuses on guiding international students to UK education options and related services.
What you would do
- Lead CRM recruitment campaigns and collaborate with student recruitment specialists to achieve enrolments.
- Drive KPIs related to events, lead generation, attendance, enrolments, CSAT, campaign metrics, social media, SEO, and website traffic.
- Develop and execute recruitment activities to generate business and identify new markets and channels.
- Understand market trends and identify challenges and opportunities for marketing efforts.
- Build and sustain relationships with external partners such as school counsellors and feeder institutions.
- Plan and coordinate recruitment activities and events with targets and KPIs.
- Provide weekly/monthly enrolment and marketing reports for the region.
- Lead, motivate and develop the Region Recruitment & Development team and manage performance against budgets.
What they are asking for
- Experience in marketing management or recruitment marketing (specific years not stated).
- Ability to lead campaigns and coordinate multiple stakeholders.
- Strong relationship-building with external partners.
- Ability to plan events and generate reports.
- Understanding of market trends and opportunity identification.
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