About this role
ASA Security is a Nigerian security firm offering advanced security technology services, including special protection, consulting, and instruction for industrial, private, and government sectors. The company seeks a Marketing Manager in Lagos to lead and execute marketing activities across digital and traditional channels. The role involves developing campaigns, managing online platforms, creating content, supporting offline marketing, and coordinating events. The successful candidate should be strategic, creative, and results-driven, with experience in both digital and traditional marketing and a track record of campaign planning and execution. The employer emphasises collaboration with the sales team and proper budget management to drive brand awareness and lead generation.
What you would do
- Develop and implement integrated digital and traditional marketing strategies
- Plan and execute marketing campaigns to increase brand awareness and generate leads
- Manage social media platforms, online campaigns and digital marketing activities
- Coordinate traditional marketing activities, events and promotional initiatives
- Develop marketing content and ensure consistent brand messaging across channels
- Monitor campaign performance and prepare reports with actionable insights
- Conduct market and competitor research to identify new opportunities
- Work closely with the sales team to support lead generation and business growth
- Manage marketing budgets and ensure effective use of resources
What they are asking for
- Minimum of HND in Marketing, Business Administration, Communications or a related field
- 3 - 5 years of marketing experience with strong exposure to both digital and traditional marketing
- Proven experience planning and executing marketing campaigns
- Good understanding of social media, digital advertising, content marketing and other digital channels
- Experience with traditional marketing activities, events and promotional campaigns
- Strong communication, creativity, analytical and project management skills
- Ability to work independently, manage multiple priorities and deliver results
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