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Marketing Manager
About this role
A Marketing Manager is needed to lead market research, develop and coordinate marketing policies, programmes and campaigns to grow ULs brands across target markets. The role covers brand activation, in-store execution, consumer promotions, digital and traditional campaigns, and collaboration with regional teams to implement annual marketing plans. The position requires working with cross-functional teams, managing budgets, and driving brand growth in FMCG or consumer goods contexts. The employer is Ultimum Limited, a beverage manufacturer and subsidiary of a Cameroonian group, focused on quality products and market expansion.
What you would do
- Oversee country level brand activation, including POSM, consumer promotions, experiential marketing, and events with stakeholders.
- Develop and execute in-store promotions and merchandising plans (coolers, in-store signs, etc.).
- Conduct market research to identify growth opportunities and inform actions.
- Formulate and socialise brand awareness policies with Commercial Directors and Managers.
- Co-create market-level innovation projects and support regional plans.
- Manage digital and traditional marketing campaigns aligned with brand objectives.
- Develop and implement annual marketing and consumer plans in line with regional strategies.
- Coordinate budget management and procurement related to brand activations.
- Monitor competitors and market trends to recommend marketing solutions.
- Communicate research findings to management and ensure budgeted costs are maintained.
What they are asking for
- Minimum 7 years in marketing with 5 years in a managerial role within FMCG or brand marketing
- Experience with consumer communications development (ATL and BTL)
- Experience working with cross-functional and cross-geographical teams
- Proven track record in brand positioning to drive growth
- University degree or HND in Marketing or related field (postgraduate qualifications advantageous)
- Experience launching new consumer products
- Strong project management, adaptability, and commercial acumen
- Excellent communication, negotiation, and stakeholder management skills
- Ability to manage agencies and partners and maintain ethical standards
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