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Marketing Manager
About this role
A Marketing Manager at Inq in Lagos is responsible for developing and executing integrated marketing strategies to strengthen brand visibility, support revenue growth and position Inq as a credible digital solutions partner in the Nigerian market. The role collaborates with Sales, Product, Customer Success, Technology and Corporate Services to translate capabilities into market propositions and campaigns.
What you would do
- Translate brand positioning across channels
- Strengthen Inq's visibility in the Nigerian tech ecosystem
- Develop value propositions and go-to-market plans for products and solutions
- Create demand generation campaigns and enable Sales with materials
- Lead content across digital channels and manage the content calendar
- Coordinate events, partnerships and external communications to maximise impact
What they are asking for
- Bachelor’s degree in Marketing, Business Administration, Communications or related discipline
- Professional marketing qualification such as CIM is an advantage
- 6–8 years in marketing, with significant B2B experience
- Experience in technology, telecommunications or digital solutions sectors
- Experience in strategic planning and hands-on execution
- Experience managing agencies, budgets and cross-functional programmes
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