Marketing Manager

About this role

Kuddy Cosmetics in Lagos seeks a Marketing Manager to lead marketing efforts, reporting to the Board of Directors. The role owns the annual marketing calendar, builds and develops the marketing team, and ensures brand consistency across stores, online and other channels. It is a hands-on, in-person leadership role that splits time between the Trade Fair headquarters and retail locations.

What you would do

• Maintain brand consistency across stores, website, social media, packaging and marketing materials.
• Develop and manage the annual marketing calendar, coordinate campaigns, oversee product launches and promotional initiatives.
• Lead content and social media, review and approve marketing content, and ensure on-brand community engagement.
• Manage digital marketing across Meta, Google, influencer marketing and email campaigns.
• Collaborate with the E-Commerce team to keep the company website updated and optimised for online sales and customer experience.
• Identify, engage and manage influencer relationships and partnerships to support brand awareness.

What they are asking for

• Bachelor's Degree.
• 2-8 years of proven experience in marketing management, ideally with exposure to retail, FMCG, or beauty/cosmetics.
• Track record of planning and executing marketing campaigns and managing a marketing calendar.
• Experience managing or developing a team.
• Hands-on knowledge of digital marketing across Meta, Google, influencer marketing, and email.
• Strong communicator, confident presenting strategy and results to senior leadership.

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