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Marketing Lead - Beauty, Grooming & Fragance
About this role
Ascentech Services Limited is seeking an experienced Marketing Lead for the Beauty, Grooming and Fragrance category in Lagos. The role focuses on increasing brand awareness, customer engagement and sales across digital and physical retail channels. The successful candidate will develop and execute marketing strategies, manage launches and campaigns, and build partnerships with brands, influencers and agencies. It involves coordinating digital marketing, in-store activities, and budget management to drive profitability.
What you would do
- Develop and implement marketing strategies aligned with sales and business objectives.
- Plan and execute campaigns, product launches, promotions, and customer engagement initiatives.
- Drive customer acquisition, retention, loyalty and repeat purchases.
- Coordinate digital marketing, social media, CRM and e-commerce campaigns.
- Oversee in-store activations, product displays, sampling and brand events.
- Build relationships with brand partners, suppliers, influencers and marketing agencies.
- Manage marketing budgets and evaluate campaign performance and ROI.
- Prepare performance reports and recommend strategies to improve sales and profitability.
What they are asking for
- Bachelor's Degree in Marketing, Business Administration, Communications or related field.
- Minimum of 8 years experience in retail, FMCG, lifestyle or consumer brand marketing.
- At least 3 years experience in beauty, personal care, grooming, fragrance or premium consumer brands.
- Proven experience in campaign management, product launches, digital marketing and retail activations.
- Strong analytical, communication, project management and stakeholder management skills.
- Experience managing marketing budgets and measuring campaign performance.
- MBA or relevant professional qualification is an added advantage.
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