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Marketing Executive
About this role
Airtel in Enugu is seeking a Marketing Executive to help grow customer acquisition and sales by boosting brand visibility across channels, and by supporting trade engagements to strengthen brand position. The role focuses on local market brand development, data analytics, and enabling effective field execution by sales teams in the assigned zone. Key duties include managing KYC terminals and kits, improving process efficiency, delivering trade marketing strategies, and enhancing trade visibility and activation in various outlets and events. The role involves collaboration with regional teams to drive promotions, monitor performance, and provide actionable insights from data. Candidates should have a Bachelor’s degree and relevant marketing activation experience, with strong communication and Microsoft Office skills.
What you would do
- Oversee distribution and productivity of KYC terminals in the assigned zone.
- Manage KYC kits and ensure minimal downtime due to parts or software defects.
- Improve KYC process to reduce repair turnaround time.
- Collaborate with Area Sales Managers to manage KYC assets and uptime.
- Implement and monitoring of trade marketing strategies and merchandising requirements across channels.
- Prepare monthly zonal trade marketing execution reports.
- Drive brand visibility and tracking across the zone, including during sponsorships and events.
- Support promotions and activations with the sales team to ensure channel coverage.
- Ensure showroom compliance with shop guidelines at all locations.
- Create and share actionable insights from data to support field execution and growth.
What they are asking for
- Bachelor's degree in Engineering, Social Sciences or Pure Sciences.
- Second degree in Business Management or Marketing is an added advantage.
- Minimum 3 years' experience in marketing activations and channel branding within an agency or FMCG.
- Excellent English communication and organisational skills.
- Strong attention to detail.
- Advanced proficiency in Word, Excel, and PowerPoint.
- Strong technical marketing skills.
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