Marketing Executive

About this role

Glocient Hospitality in Lagos is hiring a Marketing Executive to oversee digital marketing and social media for Glocient Hospitality and Ikogosi Warm Springs Resort. The role coordinates content planning, creation, approvals and publishing across multiple platforms, aiming to boost brand visibility, audience engagement and booking enquiries. It involves managing content calendars, coordinating designers and content creators, and ensuring brand standards are maintained. The position targets candidates with experience in digital marketing, social media management or content coordination, preferably with hospitality sector exposure. The employer focuses on transforming a resort and delivering service excellence in the hospitality industry.

What you would do

• Plan and maintain a content calendar for resort experiences, accommodation, dining, recreation, events, packages and corporate communications.
• Coordinate and brief graphic designers, photographers and videographers, ensuring timely delivery.
• Publish and manage content on designated social media accounts, adapting content per platform and securing internal approvals.
• Monitor comments, messages and reviews, providing prompt responses and directing enquiries to Sales or Reservations.
• Track digital leads and follow up with the relevant team; escalate reputational concerns as needed.
• Coordinate paid advertising within approved budgets and support campaigns for offerings like accommodation and events.
• Collaborate with Sales & Marketing to promote seasonal offers and generate qualified enquiries.
• Ensure content follows brand guidelines and secure permissions for guest content; protect privacy and sensitive information.
• Prepare weekly and monthly performance reports on content delivery, reach, engagement and campaigns.
• Monitor paid campaign expenditure and measure results to improve content strategy.

What they are asking for

• Degree or HND in Marketing, Communications, Mass Communication, Business Administration or related discipline
• At least two years of relevant experience in digital marketing, social media management or content coordination
• Hospitality, tourism or leisure industry experience is an advantage
• Experience managing business social media accounts (including LinkedIn)
• Familiarity with content scheduling, analytics, basic design tools and paid social advertising
• Strong writing, proofreading, organisation and customer engagement skills
• Portfolio or examples of managed accounts and campaigns

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