Marketing & Communications Lead

About this role

A Marketing and Communications Lead to develop and execute the school’s brand and communications strategy, driving enrolment targets and enhancing the institution’s reputation. Based in Lagos, the role oversees the marketing communications function for a top-tier group of schools and leads a high-performing marketing team.

What you would do

• Develop and implement marketing and communications plans aligned with enrollment goals and institutional vision
• Identify target audiences and tailor engagement strategies across channels
• Lead creation of content for website, social media, newsletters, prospectuses and promotional materials
• Manage digital marketing campaigns including social media, email, SEO, and online ads; track CRM-driven prospective family journeys
• Cultivate media relationships and secure coverage through press releases and media kits
• Ensure brand consistency across channels and manage the marketing department budget and outreach activities

What they are asking for

• BSc/BA in Marketing, Communications, Public Relations or related field (Master’s preferred)
• 7-9 years of marketing/communications experience, with 2-3 years in a leadership role
• Experience in brand marketing, preferably in premium education, luxury lifestyle, non-profit, or corporate sectors
• Strong storytelling, writing, presentation and interpersonal skills
• Proficiency in digital marketing tools, CRM systems, web analytics, Google Workspace and MS Office
• Ability to work with diverse stakeholders and deliver results in enrollment and engagement metrics

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