Marketing Associates (Nationwide)

About this role

This is a full-time Marketing Associate role with a reputable commercial bank, operating nationwide. The job focuses on customer acquisition and growth in retail banking, onboarding customers via mobile app, internet banking and USSD, reactivating dormant accounts, and cross-selling products, with feedback to sales and product teams. Candidates should have at least 2 years of relevant experience and a degree (HND or BSc), and be tech-savvy with strong written and spoken communication.

What you would do

• Drive customer acquisition and growth in retail banking by opening multiple types of accounts.
• Provide market feedback to sales and product teams on market conditions for new or upgraded products for SMEs and individuals.
• Reactivate inactive and dormant accounts in branches and via proxy reactivation, including USSD.
• Onboard new and existing customers on alternate channels such as mobile app, internet banking and USSD.
• Cross-sell value-added products to customers to enhance benefits.
• Develop and implement initiatives to improve productivity and achieve milestones, including a customer retention strategy with gamification.

What they are asking for

• HND or BSc degree from a reputable institution.
• Must have completed NYSC.
• Minimum of 2 years of relevant experience.
• Highly smart and tech-savvy.
• Excellent written and oral communication skills.
• Good interpersonal skills; professional, able to maintain confidentiality and ethical behaviour.

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