Marketing Associate

About this role

CloudPlexo, an international IT consulting firm specialising in AWS cloud services, seeks a Marketing Associate in Lagos. The role involves supporting and executing the company’s marketing strategy across multiple markets, with responsibilities spanning market research, digital and social media marketing, events and analytics, content creation, campaign management, and product marketing. The position targets individuals who can work independently, collaborate across teams, and translate technical concepts into clear messaging. Candidates should have several years of experience in B2B marketing, particularly in technology or related fields, and be proficient with digital marketing tools and platforms. The role offers hybrid work arrangements and opportunities to develop cross-functional skills within a growing technology company operating in various markets.

What you would do

• Conduct market research on trends, competitors, customer needs and emerging technologies to inform campaigns.
• Manage digital channels, especially LinkedIn, to boost brand visibility and support lead generation.
• Coordinate webinars, industry events and community initiatives and track campaign performance.
• Create and manage content such as blogs, social posts, newsletters, case studies and marketing collateral.
• Plan and execute integrated marketing campaigns across digital and offline channels to drive awareness and leads.
• Support positioning and promotion of CloudPlexo’s technology services with value propositions and sales collateral.

What they are asking for

• Strong content creation and copywriting skills for diverse audiences and platforms.
• Ability to work independently and collaborate with cross-functional teams.
• Excellent written and verbal communication skills.
• Experience supporting webinars, events, partnerships or community marketing initiatives.
• Understanding of lead generation, campaign measurement and marketing metrics.
• Exposure to email marketing, CRM, marketing automation, web analytics and campaign reporting tools.
• Experience in B2B marketing in technology, SaaS, IT consulting, cloud services or related fields.
• At least 3 years of relevant marketing experience in digital marketing, content marketing or demand generation.
• Familiarity with LinkedIn marketing, SEO, content distribution and digital demand generation.
• Excellent organisation, attention to detail and ability to manage multiple priorities.

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