Marketing and Growth Executive

About this role

Role: Marketing and Growth Executive for Fronthill Limited in Lagos. The role involves developing brand messaging and managing content, campaigns and partnerships to generate leads and support sales.

What you would do

• Develop and maintain consistent brand messaging across the website, social media, sales collateral and event materials.
• Plan, execute and manage lead generation campaigns across email, LinkedIn, Google and content marketing to generate qualified leads for the sales team.
• Manage the company website including content updates, SEO, performance tracking and lead capture; build and maintain marketing automation workflows and the CRM; report on lead quality, conversions and ROI.
• Plan, set up and manage paid advertising campaigns across Google Ads, LinkedIn Ads and Meta Ads; manage budgets, bidding strategies and audience targeting to maximise ROAS.
• Create and oversee content and multimedia assets including case studies, brochures, datasheets, videos and social visuals; ensure branding is applied across all materials and develop a content calendar.
• Plan and coordinate participation in exhibitions, conferences and events; organise webinars and customer engagement activities; manage relationships with vendors and industry partners for co-branded marketing.

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