About this role
The Marketer role focuses on increasing patient volume for the clinic by building referral networks and raising local visibility. It involves working with clinicians, hospitals, HMOs, corporates, and the community to position BeaconHealth as the diagnostic partner of choice in the territory, with performance measured against patient and revenue targets.
What you would do
- Build and maintain relationships with referring clinicians, hospitals and clinics in the catchment area
- Handle referral partner concerns and escalate issues to the Center Manager when needed
- Coordinate community outreach activities such as health talks and screening events
- Develop relations with corporates and HMOs for bulk testing and partnerships
- Represent the clinic at external events and manage local visibility through marketing materials
- Track patient referrals in BeaconOS and report outreach and performance data weekly and monthly
What they are asking for
- Bachelor's degree in Marketing, Business Administration or a related field
- 1–2 years' experience in marketing, sales or business development
- Strong interpersonal, networking and negotiation skills
- Target-driven with a record of meeting growth goals
- Willingness to undertake regular fieldwork and travel within the clinic's coverage area
- Computer literate with experience using digital record systems (training in BeaconOS provided)
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