About this role
A Travel and Tourism company seeks a Marketing Officer for full-time work in Lagos. The role involves promoting travel services, attracting new customers, generating sales leads, and boosting revenue. The officer will identify potential clients, develop marketing strategies, manage relationships, and convert prospects into bookings. The position requires strong communication, sales, negotiation, and interpersonal skills with target-driven focus. The employer looks for experience in marketing or business development and offers a monthly salary with performance-based incentives.
What you would do
- Promote travel packages, tours, flight bookings, hotel reservations and visa services
- Develop and implement marketing strategies to raise brand awareness and attract customers
- Identify marketing channels and target groups including individuals, families, corporates, schools and religious groups
- Participate in promotional campaigns, events, exhibitions and other marketing activities
- Generate leads through direct marketing, referrals, networking and online channels
- Contact prospects, present services and follow up enquiries
- Convert leads into bookings and meet monthly sales targets
- Maintain a structured database of prospects and clients
- Build and maintain relationships with customers and address their travel needs
- Collaborate with internal teams to align campaigns with business objectives
What they are asking for
- HND or bachelor’s degree in Marketing, Business Administration, Mass Communication or related field
- Relevant experience in sales, marketing, customer acquisition or business development is an advantage
- Excellent verbal and written communication skills
- Persuasion, negotiation, presentation and relationship-building abilities
- Ability to identify sales opportunities and work towards targets
- Proficiency in Microsoft Office, email and digital communication tools
- Strong organisational, time-management and problem-solving skills
- Willingness to engage in direct marketing, client visits, networking and follow-up activities
- Knowledge of the travel and tourism industry is an added advantage
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