About this role
Woodgate Structure Limited, based in Abuja, is a company focused on human resource management and business structuring. The marketing role involves creating and executing multi‑channel campaigns, conducting market research, and collaborating on brand content and digital activities. The position supports lead generation, tracks campaign performance with ROI and KPIs, and helps manage budgets and vendor negotiations. The advert describes the company’s emphasis on sincerity of purpose, professionalism and integrity.
What you would do
- Develop and execute multi-channel marketing campaigns aligned with business and revenue goals
- Analyze customer behaviour, demographic trends and competitor activity to identify growth opportunities
- Collaborate with designers and writers to produce brand style guides, social media content, email campaigns and digital advertisements
- Manage web properties, social media channels, paid search campaigns and conversion optimisation
- Support the sales team by generating, tracking and nurturing qualified consumer leads
- Measure campaign performance, track ROI and report KPIs such as click‑through and conversion rates
- Allocate and monitor marketing project funds and negotiate with vendors
- Manage and monitor marketing spend
- Coordinate with internal teams to ensure brand consistency across channels
- Provide insights from data and analytics to optimise marketing strategies
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