Manager - Sales and Trade Development

About this role

The role is Manager for Sales and Trade Development at MTN Nigeria, based in Rivers. It involves coordinating regional trade marketing strategies to support MTN’s growth, executing the retail strategy, and driving brand presence and loyalty in the region. The position requires developing partnerships, managing promotional materials, and coaching the regional sales and trade development team. It targets candidates with a first degree and several years of experience in marketing or related roles within large organisations, preferably in telecommunications or FMCG. The employer focuses on MTN brand propagation, regional stakeholder engagement, and delivering merchandising and trade initiatives.

What you would do

• Coordinate regional trade marketing strategies to drive growth and brand presence.
• Execute the retail strategy in the territory to expand retail reach and loyalty.
• Identify and drive events, sponsorships, and goodwill activities to localise the MTN brand.
• Provide feedback on competitor activity and market issues affecting MTN products.
• Achieve visibility objectives across outlet types through merchandising planning and execution.
• Analyse regional marketing surveys and recommend product development within the region.
• Develop and run territory-specific trade marketing initiatives to meet business objectives.
• Establish and maintain profitable partnerships for data, devices, and mobile money objectives.
• Ensure consistent MTN brand look and feel across all retail outlets.
• Coordinate MTNN presence and relationships with regional stakeholders and policy makers.

What they are asking for

• First Degree in any related discipline
• Fluent in English
• Master’s degree may be an advantage
• 6 to 13 years of experience, including at least 3 years in a supervisory role
• Experience in a medium to large organisation
• Marketing management experience in telecommunications, FMCG, or related service industries

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