About this role
The role is for MTN Nigeria in Cross River and reports to the General Manager - Regional Operations. It focuses on coordinating regional trade marketing activities to grow MTN’s brand and business in the region, including retail strategy, sponsorships, and partner programmes. The position requires developing and executing territory-specific trade marketing initiatives, managing merchandising and brand visuals across outlets, and maintaining stakeholder relationships. It targets candidates with marketing and trade development experience, particularly in telecommunications or related sectors, who can lead a regional team and drive regional objectives. The employer is MTN Nigeria, a major telecommunications company with widespread service across Nigeria."
What you would do
- Coordinate execution of regional trade marketing strategies to drive MTN Nigeria's growth in the region.
- Propagate the MTN brand in the region through marketing initiatives.
- Execute the retail strategy to expand and strengthen MTN's presence and loyalty in the territory.
- Identify and implement communal and goodwill events and sponsorships in the region.
- Research competitor activity, network quality, and regional market issues and report findings.
- Achieve retail visibility objectives through planning and execution of merchandising across outlets.
- Review regional marketing surveys and recommend product development ideas.
- Develop and manage territory-specific trade marketing initiatives to meet business objectives.
- Develop and manage profitable partnerships to support data, device, and mobile money goals in the region.
- Coach and develop the Regional Sales and Trade Development team.
What they are asking for
- First degree in any related discipline.
- Fluent in English.
- Master's degree may be an advantage.
- 6-13 years of experience, including at least 3 years in a supervisory or management role.
- Experience in marketing management within telecommunications, FMCGs, or new-age service industries.
- Experience working in a medium to large organisation.
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