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Lifecycle Marketing Specialist (Financial Services)
About this role
The role is for a Lifecycle Marketing Specialist focusing on financial services, based in Lagos and offered as a full-time position. The successful candidate will manage automated customer engagement campaigns to drive onboarding, activation, repeat usage and repayment for fintech products such as BNPL and product credit. The job involves planning and executing customer journeys, A/B testing, and coordinating with multiple internal teams to improve engagement and outcomes. It requires experience in lifecycle marketing or CRM, with hands-on use of marketing automation platforms. The employer is Ascentech Services Limited, a Nigerian HR solutions provider with a Lagos head office."
What you would do
- Plan and execute automated customer journeys from onboarding to upselling.
- Conduct A/B tests to optimise campaign effectiveness.
- Develop and optimise campaign messaging across push notifications, SMS, WhatsApp, in-app messaging and retargeting.
- Monitor campaign performance, including conversion, engagement and retention metrics.
- Collaborate with Product, Operations, Collections, Design and Business Intelligence teams to improve engagement and outcomes.
- Set up and manage automated campaigns using CRM and customer engagement platforms.
- Segment customers by behaviour, transaction history, risk profile and lifecycle stage.
What they are asking for
- Strong understanding of customer segmentation, automated journeys and conversion funnel optimisation.
- Hands-on experience with marketing automation platforms (e.g., CleverTap, MoEngage, Insider or similar).
- Strong analytical, problem-solving and communication skills.
- 2–4 years of experience in lifecycle marketing, CRM campaigns, growth marketing or customer engagement.
- Experience in fintech, digital lending, payments, e-commerce or FMCG is an advantage.
- Excellent copywriting skills for short-form digital communications.
- Proficiency in Excel or Google Sheets; SQL knowledge is a plus.
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