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Key Sales Account Manager
About this role
BOGO Beverages is seeking an experienced Key Account Manager to lead and grow strategic accounts in Lagos. The role focuses on Modern Trade and HORECA channels, managing relationships, expanding market share, and driving sales across wines, spirits and energy drinks. The position involves developing account plans, negotiating terms, ensuring product availability and visibility, and collaborating with internal teams. Applicants should have a background in FMCG or beverages with strong account management and negotiation skills. The company operates in the beverages sector and aims to strengthen customer relationships and sales performance in Lagos.
What you would do
- Develop and execute strategic account plans to drive sales growth and meet revenue targets.
- Build and maintain relationships with key customers, procurement managers, distributors and partners.
- Identify new business opportunities and expand existing accounts in Modern Trade and HORECA.
- Negotiate commercial agreements, product listings, pricing and promotional terms.
- Drive product distribution, availability, merchandising and brand visibility at key accounts.
- Monitor sales performance, market trends and competitor activity to spot growth opportunities.
- Collaborate with Marketing, Finance, Supply Chain and Logistics to ensure quality service and account management.
- Monitor customer payments and manage credit risks in line with terms.
- Prepare sales forecasts, account performance reports and market intelligence updates.
- Support internal teams to ensure efficient account management and customer service.
What they are asking for
- Bachelor's Degree in Business Administration, Marketing, Sales Management or related field.
- Minimum of 5 years' relevant experience in FMCG, beverages or related industry.
- At least 3 years' experience in strategic account management, preferably in Modern Trade and HORECA.
- Strong knowledge of the Nigerian FMCG and beverage market, particularly Lagos.
- Proven track record of achieving sales targets and negotiating commercial agreements.
- Excellent communication, negotiation, analytical and relationship management skills.
- Proficiency in Microsoft Excel and sales reporting tools.
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