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Key Account Manager
About this role
BOGO Beverages is looking for an experienced Key Account Manager to lead and grow strategic accounts in Lagos. The role focuses on Modern Trade and HORECA channels, handling wines, spirits, and energy drinks. The successful candidate will drive sales growth, strengthen customer relationships, and expand market share while coordinating with multiple internal teams. The position requires a proven track record in FMCG or beverages, with strategic account management experience and strong negotiation skills. The company operates in the beverages sector and aims to improve product distribution, visibility, and customer service across key accounts.
What you would do
- Develop and execute strategic account plans to drive sales and meet revenue targets
- Build and maintain relationships with key customers, procurement managers, distributors and partners
- Identify new business opportunities and grow existing accounts in Modern Trade and HORECA
- Negotiate commercial terms, listings, pricing, and promotions in line with company policies
- Drive product distribution, availability, merchandising and brand visibility in key accounts
- Monitor sales performance, market trends and competitor activity to identify opportunities
- Collaborate with Marketing, Finance, Supply Chain and Logistics to ensure customer service and account management
- Monitor customer payments and manage credit risk in line with approved terms
- Prepare sales forecasts, account performance reports and market intelligence updates
- Ensure compliance with approved commercial terms and internal policies
What they are asking for
- Bachelor's degree in Business Administration, Marketing, Sales Management or related field
- Minimum of 4 years' relevant experience in FMCG, beverages or related industry
- At least 3 years' experience in strategic account management, preferably in Modern Trade and HORECA
- Strong knowledge of the Nigerian FMCG and beverage market, especially Lagos
- Proven track record of achieving sales targets and managing key accounts
- Excellent communication, negotiation, analytical and relationship management skills
- Proficiency in Microsoft Excel and sales reporting tools
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